CORPORATE INTRODUCTION

Company Profile


JLongrich, a Chinese Multi-Billion Dollar company Established in 1986; has been in existence for 32 years, with its research and development institutions in American, Japan, France & China. focusing on development, production and provision of health and beauty products faor global consumers. Longrich has over 2,000 products from eight different categories such as: Cosmetics, Healthcare products, Household equipment, Furniture, Real-estate & Logistics. Longrich is known for product quality, which attributes to the reasons why they manufacture products under Original Equipment Manufacturer (OEM) for big companies like Forbes, GSK, Carrefour, Wallmart, Unilever, Marks and Spencer, Avon, Tesco, Procter and Gamble amongst others.


Longrich is the largest and most advanced centre for the research, development, manufacture and sales of cosmetics and healthcare products in China, with their trade mark in 184 countries & products in over 50 countries of the world. The company's visionary Chairman Zu Zhiwei is one of China's top Entrepreneurs. The Company is rated 42nd in 2014 Direct selling news (DSN) top 100 MLM companies in the world. The company owns 3% of China's GDP & a 5Star Hotel. Longrich Company Ltd has its institution in America and has its production centre in Japan, America and China. They have been in operation Globally for 30years and are spreading their tentacles to all continents. They are currently in other continents and spreading in Africa. They are ISO (International standard organization) certified.

Since our foundation in 1986, Longrich has been gone trough a great and steady development so as to become today a world-famous company of cosmetic brand and healthcare industry. An investment of 600 Million RMB was made o build china’s most advanced and world class intelligent factory.


Longrich manufactures Top quality fast moving unique and highly effective products like Superbklean Anion sanitary napkins and Panty liners, Mosquito repellent sprays, Bamboo Charcoal soaps, Toothpaste, Antiperspirant roll-on, Energy cup, Classy style energy cups, Sheep placenta SOD body cream, Herbal body wash, Mouth-fresheners, Hand-cream, Wine, Calcium, Nutriv instant drink, and Cordycep coffee. The catch is in achieving FINANCIAL FREEDOM through this opportunity offered by Longrich, if you decide to become a distributor. Longrich distributes its innovative products through highly motivated independent distributors using Networking Marketing method, but unlike other network marketing companies it offers greater profitability and flexibility.

During the French cultural activities, Longrich products were the only cosmetics gifts designated for the French guests. Longrich has also been for many years one of the top ten and leading cosmetic enterprises in China with products such as “Longli snake oil, Evergreen, hand cream, etc…” and 17 series of products were given the prices of ”outstanding products Award” and were presented at the achievement exhibition of the 60th anniversary of the foundation of the People’s Republic of China.

History


Born in a family of farmers, during one of the hardest periods of Chinese society, the founder of Jiangsu Longliqi Group Mr. Xuzhiwei started his career in the field of his parents. In the early 1980s, when the Chinese economic reforms began, he shifted from farming work to household businesses and became a brilliant carpenter. Later, he extended his business, founded Changshu Snake Industry Company on August 26, 1986 which was a predecessor of Longrich, he then developed pure snake power capsule in 1992, in that same year the longrich logo design was finalized which drew inspiration from traditional Chinese philosophy of Yin and Yang, a Chinese myth of two dragons/ snakes playing with fiery ball, an ancient Chinese coinage which represents a combination of Chinese culture and Longrich ambition. In 1996, Jiangsu Longrich group was formed, Jiangnan University and Shanghai Medical University jointly developed “Bio-enzyme snake Cosmetic” products that enable Longrich to successfully lead the daily chemical industry in china with items such as SOD lotion and Longliqi Hand cream. The company applies many Market-oriented strategies; one of them was the “Available for All” concept that enabled thousands of Chinese customers without any social distinction to afford products and use them. With the same price strategy (nationwide), Longrich was able to sell its products in every city and county in China. The company was the first Chinese Cosmetic company to hit 100 Million RMB of annual sales.

On March 9, 1998, Longrich officially announced that its three best-selling skin care products would come on the market, thus marking longrich’s entrance to personal care industry. September 2003, longrich bid for a prime time commercial slot on China Central Television (CCTV) as the first step to implementing its Leading Brand Strategy, this made the company one of the national well-known enterprises for household and cosmetic products. The period 2006-2009 marked product innovation and market expansion. The company has strengthened its Research and Development capabilities, has improved consumer experience by developing more high-end Skin Care and Health Care Products so as to integrate the international market. On July 22, 2009, Longrich obtained the “Direct Selling License” from the Ministry of Commerce People Republic of China (Bureau of Direct Selling System) and became the 24th Chinese company that has acquired the direct selling license

In September 2011, Longrich Global Marketing Headquarters was officially put into use. Our new modern manufacturing plant was ready to serve local and international customers since 2012. Taking into consideration its international expansion strategy, Longrich redefined its corporate logo “Longrich”, has set up Research and Development Institutions in the United States, France and Japan which added to those in China, 8 R&D centres in total. Products are sold in more than 50 countries around the world. In December 2013, the company has 13 international branches. In December 2013, longrich held 2013 Direct Sales Market Strategy Summit, at which Mr Sean Xu was announced to be the appointment of Mr. Xu Xiaoping in the post of CEO in succession, this marked the beginning of a new chapter in the development roadmap of Longrich. The new Chief Executive Officer is engaged to bringing new reforms in management, improve the company image and upgrade brand awareness.

This period is marked product innovation and market expansion. The company has strengthened its Research and Development capabilities, has improved consumer experience by developing more high-end Skin Care and Health Care Products so as to integrate the international market. In July 2009, Longrich obtained the “Direct Selling License” from the Ministry of Commerce People Republic of China (Bureau of Direct Selling System) and became the 24th Chinese company that has acquired the direct selling license.