Born in a family of farmers, during one of the hardest periods of Chinese society, the founder of Jiangsu Longliqi Group Mr. Xuzhiwei started his career in the field of his parents. In the early 1980s, when the Chinese economic reforms began, he shifted from farming work to household businesses and became a brilliant carpenter. Later, he extended his business, founded Changshu Snake Industry Company in 1986, developed pure snake power capsule in 1992 and in 1996, the company was the first Chinese Cosmetic company to hit 100 Million RMB of annual sales.
Mr. Xu Zhiwei is the delegate of the 11th, 12th and 13th Jiangsu Provincial People’s Congress, one of CCTV's Top 10 Philanthropists and a Leading Light in China's Beauty Industry. He is also one of China's Top 10 Trustworthy Business Leaders, the Harvard Business Review Management Action Award winner, Hoogewerf Annual Brand Contribution Award winner, and the Most Influential Man in China's Cosmetics Industry..